eBay the Monopoly

Argh, I just recieved an email from eBay. A Legitamate one, not one of those phishing expeditions.
This email was here by notifying me that Fees are to increase [yet again].
I ask myself why? Considering they’ve sent most, if not all, of their support staff to india. Service is intermittant, fraud is rampant.
How does one create a service that does the following?

• Create an easy to use experience for sellers and buyers.
• Easy to search/navigate.
• Ability to hold transactions securely. For example payment.
• Monitoring of fraud and abuse.
• Not allowing PO Boxes.
• How does one certify buyers/sellers?

The need for a trusted selling / buying service is tremendous.
Fraud is always going to happen. fraudsters seemingly come up with creative new ways to fraud people.
I guess it’s time to just open my own eStore.
www.Howardforums.com isn’t a bad idea, considering if I can find a local guy, people can do a straight exchange.
It’s free. But it’s a pain in the butt to siphen through all the material listing.
Perhaps a listing of items to be sold, in a searchable / organized manor would be a better way. And will the members accept such a way?